Product Code Database
is the debut [[studio album]] by Spanish singer-songwriter [[Bad Gyal]]. It was released on 26 January 2024 through Universal Music Latino and Interscope Records. It marks her first full body of work in over two years, following the [[extended play]] (EP) ''[[Sound System: The Final Releases]]'' (2021). The album was produced by a wide array of producers such as Merca Bae, Caleb Calloway, Nely el Arma Secreta, [[Scott Storch]], [[el Guincho]], Mag, [[Jasper Harris]], Nuviala, Fakeguido, Taiko, and [[Sky Rompiendo]], among others. It features appearances from [[Myke Towers]], Anitta, Tommy Lee Sparta, Ñengo Flow, [[Tokischa]], [[Young Miko]], Morad, and Quevedo.
After releasing several and EPs, La joia is Bad Gyal's fifth release overall. It is supported by eight singles: "Sexy", "Sin carné", "Real G", "Chulo pt. 2", "Mi lova", "Give Me", "Bota niña", and "Perdió este culo"; all of them were released between July 2022 and January 2024. The album peaked at number one in Spain, being her highest charting album in the country. It was also certified gold in Spain and the United States, being her first full-length release in being certified in any country.
In February 2023, she gave concerts in Barcelona and Madrid at the Palau Sant Jordi and the WiZink Center, respectively. During said concerts, she revealed the name of the album as a "gift for the fans" and shared a potential tracklist, which included possible collaborations with Argentine singer Nicki Nicole and Puerto Rican rapper Ñengo Flow, these collaborations ended up being the non-album single "Enamórate" with the former and the album track "Bad Boy" with the latter. In an interview with V, she commented that "what my fans can expect this year is my debut album that will have songs that'll make them move. It'll have a lot of different genres, and it'll be a mix of styles and experiments that I always like to do."
In November 2023, the album was announced to be released on January of the following year through a teaser video uploaded to Bad Gyal's YouTube channel. Later in the year, on 13 December, she announced via her Instagram account, the album's official release date, tracklist, cover, and featured artists.
At the Latin American Music Awards of 2023, celebrated on 20 April 2023 in Las Vegas, she performed "Chulo", making her first musical appearance at an international awards show. Through 2023, she continued performing concerts, later announcing several concerts through Spain, the United States, and Latin America, as a part of La Joia 24 Karats Tour, a continuation of her previous tour.
On 10 February 2023, "Chulo" was released. It peaked at number 16 in Spain, and was certified 3× platinum in that country. A remix for the song, titled "Chulo pt. 2", was released on 21 June 2023 featuring rappers Tokischa and Young Miko. The music video was directed by Artasans and features the three women in a limousine, at a casino, and finally watching the sunrise on a beach after "having a wild girls' night out" in Barcelona. The remix was commercially successful in both the United States and Latin America. It peaked within the top ten in several countries, including Chile, Peru, and Nicaragua. It also peaked at number 33 and 89 on Billboard Hot Latin Songs and Global 200 charts, respectively, being her highest-charting single on both charts since "Kármika", a collaboration with Karol G and Sean Paul. Additionally, the remix was certified platinum in the United States and gold in Mexico, being Bad Gyal's first single to be certified in any of the two countries. "Mi lova", a duet with Puerto Rican rapper Myke Towers, was released on 7 July 2023. The single peaked at number 21 in Spain and was certified platinum in the country, accompanied by a music video filmed in Las Vegas. "Give Me" was released on 15 December 2023 and peaked at number 49 in Spain.
"Bota niña", a duet with Brazilian singer Anitta, was released on 12 January 2024 and peaked at number 86 in Spain. The last single of the album, "Perdió este culo", was released along with the album on 26 January 2024. A music video was released for the song, directed by Félix Bollaín and starring Spanish actor Martiño Rivas. "Perdió este culo" peaked at number 15 in Spain. On 23 May 2024, a remixed version of the single, featuring Puerto Rican rapper Ivy Queen, was released with an accompanying music video, the titled shortened to simply "Perdió". The remix features different harmonies and and additional bars from Ivy Queen, in-place of the original track's final bars.
After three weeks at number two and one at number three at the Spanish Albums chart, the album finally achieved the top position in its fifth week, being Bad Gyal's first number one album in her home country. The album was also certified gold in Spain and the United States.
| + Weekly chart performance for La joia ! scope="col" | Chart (2024–2025) ! scope="col" | Peak position |
| + 2024 year-end chart performance for La joia ! scope="col" | Chart (2024) ! scope="col" | Position |
| + Release formats for La joia ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format ! scope="col" | Label ! scope="col" | |
| 15 March 2024 | LP record |
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